Dana Alfardan, distinguished Qatari composer and songwriter, and CEO of DNA Sounds, has joined Alfardan Jewellery as vice president.
Under Dana’s leadership, the jewellery house is set to enjoy a bold and new edgy look with inspirational campaigns and offers for women in Qatar, as well as an array of new timepieces of the world’s finest jewellery brands soon coming to Doha.
Speaking about her new appointment, Dana Alfardan said: “I am thrilled with my new role at Alfardan Jewellery and to have the opportunity to live my passion for jewellery design once again. Jewellery has been at the forefront of my family business for generations and I am excited to build on its existing outstanding collections with new fine pieces where women will feel empowered while wearing them.
My real mission for our company is to re-energise our spirit by adding bold and edgy pieces to reflect the spirit of the modern woman today. I believe in the power of jewellery to help us express ourselves and I see every item as a conversation piece that speaks about us and defines us to the world”.
With her new appointment, Dana envisions to launch new and inspirational campaigns for women starting with the “Stay Active and Shine” campaign which is set to launch in 2017.