Leaders in Luxury – A Story of Success

It all began over one hundred years ago, when Ibrahim Alfardan, the father of Chairman Hussein Alfardan – set out on the clear warm waters of the Arabian Gulf and established himself as a pearl trader – dealing in what was then the Gulf’s sole high value tradeable commodity. His passion for the pearl and objects of beauty was great – and has been passed on down through the generations.  Alfardan family soon established themselves as leading experts on the pearl within the Gulf, and today our Chairman, Hussein Alfardan is considered a leading expert and authority on the pearl, not only in the Gulf – but in the world. Three generations down the line, Alfardan Jewellery is proud to house Noudar Jewellery amongst their brands – the creation of Noor Alfardan, an award winning Qatari designer and daughter of Ali Alfardan, President of Alfardan Jewellery. Proud of her heritage and culture, she created something new and innovative, whilst striking a balance with tradition – designing pieces of exquisite beauty and creative originality.

Over the years and with growing prosperity and new opportunities, it was not long before the first Alfardan Jewellery store opened in 1954. To meet the increasing sophistication of tastes and demands of their customers, they diversified the business and started long standing business partnerships with many of Europe’s leading luxury watchmakers and jewellery houses. Today, Alfardan Jewellery stock the brands of many leading luxury watch and jewellery designers and manufacturers.

Alfardan Jewellery has continuously evolved to meet the expectations and demands of its discerning clientele – growing from a local store to become a major retailer operating several luxury showrooms and boutiques across the city – including: The Alfardan Centre, Villaggio Mall, Landmark Mall, The Pearl Qatar, Marsa Malaz Kempinski, St Regis, Chopard Qatar Duty Free and most recently, the Mall of Qatar.

True to their innovative outlook, they were the first to introduce the concept of a Jewellery Exhibition in the region – when back in 1977 they hosted the first of its kind private Jewellery & Watch Exhibition which later in 2003, became a hugely successful public event attracting many visitors both locally, regionally and internationally as well as the world’s top jewellers and watchmakers.

Alfardan Jewellery’s success reverberates strongly today as we face new and evolving challenges as well as opportunities within an increasingly globalised world and marketplace. Guided by the same family values , and enriched by the wealth of accumulated experiences through the years, Alfardan Jewellery boldly sets out to uncover new possibilities in the continuous pursuit of providing the best customer service, business growth and excellence.

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